Understanding Australian Newsagents

The kind of business that would be called a newsstand elsewhere is called a newsagent in Australia. Australian newsagents, just like newsstands, sell newspapers, magazines, stationary items, and various impulse items like snacks and lottery products. Newsagents typically set up for business in areas bustling with travelers and with a high volume of foot traffic like city streets, train stations and airports. Sometimes, newsagents have space in larger stores. Newsagents might keep racks stocked in convenience stores, grocery stores and bookstores.

The two general kinds of newsagents in Australia are retail and distribution. Retail newsagents are generally small local businesses managed by an owner proprietor and a handful of employees. There are thousands of newsagent businesses doing business in Australia today. Like newsstands elsewhere, Australian newsagents are unique retail establishments that are vital to the local economy wherever they do business. Newsagent's profits tend to stay in the local economy. See the newsagency. That's why shopping your local newsagent's store for your paper, magazines, stationary needs and lottery products is a good thing to do.

Australian newsagents make approximately one third of their sales on stationary products. That is why the back to school season is very important for a newsagent's business. More than half of newsagents in Australia are fully equipped to take advantage of the back to school sales increases. In order to better support the local economy you might consider shopping your local newsagent's shop instead of the big box store for the next back to school season.

Distribution newsagents are usually large businesses offering a lot more in the way of services. Distribution newsagents offer home delivery on a wide array of newspapers and magazines. Check out the magazines. They can be fully computerized and have distribution contracts with publishers that authorize them to their own territories.

Australian newsagents, like newsstands in other countries, are competing with new technologies and large corporations to stay in business in a new and ever changing economy. With the growth of the Internet and shrinking newspaper and magazine sales, newsagents have had to adjust to the changing economic conditions. This is the best explanation for the diversity in the product catalog at most newsagent's shops including snacks, lottery products, impulse items, media, drinks, greeting cards and school stationary. If newsagents want to stay competitive in today's economy they are certainly asking for trouble if they stick to products with decreasing market share. Look at the newsagency marketing. That is why the diversification strategy that most newsagents have taken, broadening their business model to include a share of the lucrative back to school business, is an altogether sound strategy. Stop by your local Australian newsagent today!